Sales & Marketing Integration: Strategies for Success workshop is designed for sales professionals in leadership roles who want to learn how to integrate sales and marketing functions to drive business growth. The workshop will cover the latest theories and strategies, including the Blue Ocean approach, which focuses on creating uncontested market space and making competition irrelevant.During the workshop, you will learn how to align sales and marketing goals, develop a customer-centric approach, and create a value proposition that sets you apart from the competition.
You will also explore the latest tools and technologies for measuring and optimizing your sales and marketing efforts.The workshop will be interactive and hands-on, with plenty of opportunities for group discussion and collaboration.
By the end of the workshop, you will have a solid understanding of how to integrate sales and marketing functions and create a successful sales strategy that drives growth and innovation.
Integrating Sales & Marketing Functions
Learn how to align sales and marketing goals, collaborate effectively, and create a unified approach to driving business growth.
Customer-Centric Approach
Develop a deep understanding of your customers' needs and preferences, and create a value proposition that sets you apart from the competition.
Blue Ocean Strategy
Explore the latest theories and strategies, including the Blue Ocean approach, which focuses on creating new market space and outpacing competition.
Measuring & Optimizing Results
Learn about the latest tools and technologies for measuring and optimizing your sales and marketing efforts, and use data-driven insights to drive innovation and growth.
Program Outline
3 Weeks
Workshop - Two days
An experiential learning opportunity that engages participants in an enjoyable yet practical approach to acquiring knowledge about the subject matter.
Learning Hub #1
Following the workshop, participants will be tasked with completing an assignment relevant to their work, which will involve presenting their initial draft during a group session to receive constructive feedback from both the instructor and fellow attendees.
Learning Hub #2
The culminating session of the program will serve as the learning hub in which participants will present their final assignment. Following this, attendees can immediately commence the application of their newly acquired skills in the workplace.
Skills
Creativity
The ability to think outside the box and come up with original ideas, solutions, and approaches. Creativity involves using imagination, innovation, and divergent thinking to generate new and valuable insights.
Openness
The willingness to consider different perspectives, ideas, and approaches. Openness involves being receptive to feedback, new experiences, and diverse viewpoints, and being able to adapt to change.
Curiosity
The desire to learn and explore new things, ask questions, and seek out knowledge. Curiosity involves a sense of wonder and a willingness to challenge assumptions and seek out new information and insights.
Proactivity
The ability to take initiative, be proactive, and take action without being prompted. Proactivity involves anticipating problems and opportunities, and taking action to address them before they become urgent or too late
Analytical approach
The ability to break down complex problems or situations into smaller, more manageable parts and analyze them systematically. An analytical approach involves being able to identify patterns, draw conclusions, and make data-driven decisions based on evidence.
Communication
The ability to articulate ideas, thoughts, and information clearly and effectively. Communication involves being able to listen actively, understand others' perspectives, and convey information in a way that is understandable and engaging.
Adaptability
The ability to adjust to changing circumstances, learn new skills, and be flexible in response to unexpected challenges or opportunities. Adaptability involves being able to respond to changing situations with resilience and resourcefulness.
Strategic thinking
The ability to think critically and strategically about long-term goals and objectives. Strategic thinking involves being able to identify opportunities, assess risks, and develop plans and strategies that align with broader organizational goals and objectives.
Methods
Work in Small Groups
Collaborative learning approach where learners work together in small groups to solve problems, share insights, and exchange ideas. Small group work promotes active learning, peer-to-peer feedback, and a deeper understanding of the material.
Role Play
Participants take on different roles and act out scenarios to practice and improve their communication, negotiation, and problem-solving skills.
Simulation
A learning technique where participants engage in a realistic scenario or environment to practice specific skills and techniques. This helps them gain practical experience and build confidence in their abilities.
Gamification
Incorporating game-like elements, such as point systems and challenges, into the learning experience to make it more engaging and interactive.
Mind Mapping
A visual brainstorming technique that helps participants organize and structure their thoughts and ideas around a central topic or concept.
Debrief
A reflective discussion at the end of a learning activity that allows participants to share their insights, identify areas for improvement, and apply what they have learned to their work or personal life.
Feedback
Participants receive constructive feedback to identify strengths and areas for improvement, helping them focus their efforts and achieve their goals.
This program will utilize a variety of engaging and interactive methods to help participants learn and apply new skills and strategies. These methods include hands-on exercises, collaborative group work, case studies, role-playing scenarios, and instructor-led lectures. The workshop will also incorporate feedback and debrief sessions to help participants reflect on their learning and identify areas for improvement. Additionally, gamification elements will be used throughout the workshop to enhance engagement and motivation. Overall, the workshop will provide a dynamic and engaging learning environment that encourages active participation and real-world application of new skills and strategies.
Ms. Daiana Straules
Lead Tutor
Daiana Straulea is a seasoned professional with over 20 years of experience in media and advertising, having held various management positions after completing her MBA.
As the founder of the Mind Evolution Society community, she is passionate about self-discovery and personal development, and believes in the power of human creativity, intelligence, and intuition.
Daiana is also an Associated Certified Coach with the International Coaching Federation, and regularly creates and delivers workshops while serving as a business consultant. She recognizes that learning is a lifelong journey and critical for adapting to the fast-paced changes of everyday life.